Article busines business consumers demographic Health Industry seniors

The Modern Cannabis Consumer: What Marketers Should Know About the Older Demographic

The uptick in cannabis use among seniors is more than just a passing trend — it’s a shift that’s only likely to grow. TODAY’S FASTEST-GROWING DEMOGRAPHIC of cannabis enthusiasts aren’t millennials or Gen Z — they’re senior citizens. Older Americans are…

Article busines business consumers demographic Health Industry seniors

The Modern Cannabis Consumer: What Marketers Should Know About the Older Demographic

The uptick in cannabis use among seniors is more than just a passing trend — it’s a shift that’s only likely to grow. TODAY’S FASTEST-GROWING DEMOGRAPHIC of cannabis enthusiasts aren’t millennials or Gen Z — they’re senior citizens. Older Americans are…