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10 reasons JAY-Z shouted out ‘the Caliva brothers’ on new song

Rap’s cash king is doing for Caliva what he’s already done for alcohol brands and sports leagues–all in the name of social equity—this time in the name of the Drug War’s survivors.
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Jay-Z Tackles Marijuana Establishment With Provocative Ad Campaigns

Jay-Z Tackles Marijuana Establishment With Provocative Ad Campaigns
The music mogul’s cannabis brand placed billboards in several major cities to start a conversation that is desperately needed in the world.
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Jay-Z Launches His Very Own Cannabis Line Called Monogram

You could say that Jay-Z is on fire. To be blunt, there’s not much that the Grammy Award-winning billionaire rapper and entrepreneur doesn’t have his hand in. From streaming service founder to music executive to memoir writer, the 50-year-old is adding…