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The Intangible Harvest: How Branding, Not Just Marketing, Can Define Cannabis Industry Leaders

For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success. IN A WORLD increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoni…

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The Intangible Harvest: How Branding, Not Just Marketing, Can Define Cannabis Industry Leaders

For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success. IN A WORLD increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoni…

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How Advertisers Are Building Up Their Cannabis Ad Budgets As Marijuana Regulations Loosen

This past 4/20, Gbemi Maiyegun was surprised to see just how many mainstream brands were celebrating with cannabis-friendly ads, partnerships and marketing messages. There were the usual suspects like Jack in the Box and Ben & Jerry’s (whose campai…

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Here’s How Legal Weed Has Changed Cannabis Marketing On Social Media

Here’s How Legal Weed Has Changed Cannabis Marketing On Social Media
Marijuana marketing has experienced a shift recently. Here’s how.
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How Cannabis Brands Are Taking Consumer Sensory Experiences to the Next Level

As more consumers become familiar with cannabis as a lifestyle product, companies are taking a sensory-based approach to brand experiences. Cannabis consumption has risen dramatically over the past year, and a noticeable number of companies are adoptin…

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Cannabis And Sex: Two Things Social Media Doesn’t Want You To See

Cannabis And Sex: Two Things Social Media Doesn’t Want You To See
Social media platforms have held a long-running, contentious relationship with both cannabis and sex workers despite their growing interest in recent years.  
The post Cannabis And Sex: …