Many adult-use marijuana shoppers would rather stick with one type of product, such as flower or vape pens, when at the store than bring home a variety of cannabis goods, according to an analysis of customer basket compositions from 2020. Understanding…
Marijuana Marketing & Branding
How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer also announced its newest brand ambassador: American astrologer Susan Miller. Ambassadors and celebrity partnerships are familiar…
Marijuana marketing tips in the age of federal prohibition and COVID-19
Federal prohibition continues to shudder on-ramps for marijuana companies to use traditional means to reach consumers and strengthen brand identity.
Marijuana marketing tips in the age of federal prohibition and COVID-19 is a post from: Marijuana Busi…
Sales of cannabis pre-rolls up nearly 50% in 2020 despite pandemic
Marijuana pre-rolls are the second-fastest growing product category year-over-year despite conventional wisdom that the often-shared product would suffer during a global pandemic caused by a respiratory-related virus.
Sales of cannabis pre-rolls up nea…
Canadian cannabis retailer Fire & Flower strikes US licensing deal
Major Canadian cannabis retailer Fire & Flower Holdings is making moves into the United States, licensing its brand and technology to American Acres Managers, a private Canadian firm with marijuana retail ambitions in Arizona, California and Nevada…
Cannabis topicals make big gains around Valentine’s Day; beverages, edibles see a bump, too
Topicals are a sliver of the overall cannabis market, but around Valentine’s Day, when many couples try to spice up their sex lives, the product category rides Cupid’s arrow to higher sales. Edibles and beverages enjoy increased sales, too, accor…
CBD producers must avoid health claims while promoting products, feds say
It’s the Wild West out there!” How often have you heard that statement made about health claims for products containing CBD? But here’s the thing: It’s not the Wild West, Lesley Fair, senior attorney with the Federal Trade Commission, noted in a recent…
Cannabis companies turning to mainstream marketing tactic to help hype new items
It’s every cannabis executive’s dream: a line that stretches out the door and down the block, full of customers eager to spend money on a new product. Social-media hype. Word-of-mouth buzz. And a cash register that’s about to start smoking from all the…
FTC cracks down on deceptive CBD health claims
On December 17, the Federal Trade Commission (FTC) announced its first crackdown on deceptive marketing claims for CBD products. These claims cover a range of scientifically unsupported benefits, including cancer, heart disease, hypertension, and Alzhe…
MJBizCon speaker eyes consumer data to market to cannabis, CBD users
The uncertain regulatory environment in the hemp extract and CBD category is leading to an “explosion” of competitive crowding and consumer confusion, said Deanie Elsner, CEO of Charlotte’s Web, based in Denver, Colorado, at MJBizCon 2020 on Thursday a…