Loyalty programs, long a staple of consumer marketing strategies, have found a place among regulated cannabis retailers in the United States and Canada. By offering perks such as discounts, points, special offers and new-product notifications, retail o…
discount programs
How Canadian retailer Nova Cannabis plans to profit from shift to Value Buds brand
Canadian marijuana retailer Nova Cannabis will bet heavily on a value strategy after combining with a competitor, signaling the continuing importance of low-priced products in the increasingly competitive Canadian adult-use market. After the deal close…