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How Advertisers Are Building Up Their Cannabis Ad Budgets As Marijuana Regulations Loosen

This past 4/20, Gbemi Maiyegun was surprised to see just how many mainstream brands were celebrating with cannabis-friendly ads, partnerships and marketing messages. There were the usual suspects like Jack in the Box and Ben & Jerry’s (whose campai…

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Cannabis Companies Proliferate On List Of Fastest-Growing American Businesses

Spread of legal marijuana lifts 11 companies into FT/Statista ranking, with some recording $1bn in annual revenue. Missouri’s cannabis dispensaries received a pleasant surprise on February 3. A few days earlier than planned, the US state began approvin…

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Resisting Modern Cannabis Propaganda: How People of Color Can Lead the Industry Forward

For anyone in the cannabis industry, the dated myths, stereotypes, and propaganda provide both a barrier and an opportunity to move the conversation forward. FOR ANYONE IN the cannabis industry, the dated myths, stereotypes and propaganda provide both …

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A Snapshot Of Colorado’s Cannabis Market For Investors, Entrepreneurs

Colorado was first-to-market in the cannabis space, and the stability in the market could mean fewer opportunities for significant returns. But there’s no denying Colorado cannabis is booming. The state saw a 26% increase in 2020 sales for a total of $…

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Reddit Effect Takes Cannabis Stocks On A Wild Ride

Assets under management by pot-tracking ETFs are at an all-time high. Cannabis stocks are the latest to experience the often shortlived high provided by Reddit exposure. Social media has proved a powerful driver of retail sentiment so far this year, le…

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Short Documentary Offers Gripping Look At Racial Targeting And Cannabis

As more states continue to legalize, a disproportionate number of black Americans are still being arrested and incarcerated for minor cannabis offenses. It’s a maddening dichotomy addressed in a gripping new short film “Not Just Another Day,” set to re…

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The Challenge Of Building Credit In The Cannabis Industry

Businesses need funding to grow. Securing funding isn’t as easy as a walk down to the local bank, however. To receive a loan or a line of credit, a business must demonstrate a financial history record that portrays how trustworthy it is with money. No …

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Canadian Cannabis Stocks Pop On U.S. Legalization Push And Gamestop-Style Short Squeeze

Shares in a number of cannabis companies have been on fire this week. Shares in Canadian-based cannabis companies are surging this week partly because of a flurry of short sellers covering their bets against the stocks, right as U.S. lawmakers seem to …