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How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls

When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer also announced its newest brand ambassador: American astrologer Susan Miller. Ambassadors and celebrity partnerships are familiar…

Posted on Author Roger Fillion Comments Off on How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls