For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success. IN A WORLD increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoni…
brand
The Intangible Harvest: How Branding, Not Just Marketing, Can Define Cannabis Industry Leaders
For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success. IN A WORLD increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoni…
How Advertisers Are Building Up Their Cannabis Ad Budgets As Marijuana Regulations Loosen
This past 4/20, Gbemi Maiyegun was surprised to see just how many mainstream brands were celebrating with cannabis-friendly ads, partnerships and marketing messages. There were the usual suspects like Jack in the Box and Ben & Jerry’s (whose campai…
8 Black Celebrity Cannabis Brands You Should Know
The cannabis industry has been booming in recent years, with the legalization of marijuana in many parts of the world creating a whole new market for entrepreneurs and investors. And while the industry is still relatively new, many celebrities have alr…
6 Game-Changing CBD Innovations From Women-Owned Brands
Take a look into some of our favorite innovations in CBD from the minds and manufacturing facilities of women, and the unique backstories that brought them to life. Time stops for no hemp company. This month and every month of the year, women working a…
Ice Cube Launches His Own Cannabis Line
The West Coast rapper-actor announced his new weed brand, Fryday Kush, on social media. After establishing himself as a prolific rapper and versatile actor, Ice Cube is getting into the cannabis industry by launching his own marijuana brand. On Friday …
The Artist’s Way: How I Ended Up In The Canadian Cannabis Business
It should come as no surprise that a number of musicians have gravitated toward the cannabis industry and are actively aligning themselves with weed brands. The music business has always had a strong connection to cannabis. While its ties to artists ha…
“Wadada Sisters: Designers Branch Out To Cannabis-Infused Fashion”
Twins Asha and Ayanna Diaz, or the Wadada Sisters as they are known, are an unmistakable duo. Their free-spirited approach to life has not only birthed a fashion label but has also, over the past decade, inspired dozens of women to launch their own bus…
Rapper T.I. Invests In Harvest Connect To Grow Georgia’s Cannabis Industry
The Atlanta native — a singer/songwriter, producer, record executive and author — has become an investor and equity partner in the company. “We are excited to have T.I. become a part of our Harvest Connect team, as we work toward helping Georgia farmer…
The Mystery Sisters Making High-End Cannabis Skin Care
CBD has popped up in everything from muscle relief creams to insomnia drops to skin-care serums, but an enigmatic new brand called Muri Lelu is making it feel ultra luxurious. Launched in June, the company was founded by three first-generation American…