Canadian marijuana retailer Nova Cannabis will bet heavily on a value strategy after combining with a competitor, signaling the continuing importance of low-priced products in the increasingly competitive Canadian adult-use market. After the deal close…
Alcanna
Canadian cannabis retailers to merge, focus on value-conscious consumers
Alcanna Inc. is spinning-off its retail cannabis business and combining it with competing retailer YSS Corp. to create one of the largest networks of recreational marijuana stores in Canada, the companies announced Monday. The deal is the latest in a s…